Sunshine Home is a brand active in the linen sector. For the rebranding of the brand, we designed a logo from scratch, completely different from the old one. The original logo featured a cotton flower, which was not associated with the name of the brand. That’s why we decided to visualize the word “sunshine” to enhance the brand name. When we were designing the logo, we had one basic condition in mind: to make it flexible, so that it could easily fit on all applications; from the signage of the company to its brochures, packaging, trade stands, webpage, digital material – even on the embroidery on the linen. We drew our inspiration from the linen itself, which “lights up” a place and gives a sense of renewal. By experimenting with the forms of the sun and the sunrays and the intensity of the light, we came up with a logo that conveys warmth, coziness and comfort.