title

MSDAH Help Blue

year
2019

Under the main message “Helping Blue”, MSD Animal Health assigned us an awareness campaign regarding the prevention of leishmaniasis in dogs, to be applied on vet practices throughout Greece to inform pet owners accordingly.

MSDAH Help Blue

overview

Under the main message “Help Blue”, MSD Animal Health assigned us an awareness campaign regarding the prevention of leishmaniasis in dogs, to be applied on vet practices throughout Greece to inform pet owners accordingly. The project involved the adaptation of the campaign from abroad in the Greek market. The challenge was that, although we could use the visuals as such, we had to design from scratch a Greek font for the title of the campaign. The font was indeed designed in Greek and, in collaboration with the illustrator/sketch artist Manos Lagouvardos, we managed to successfully “transfer” a foreign campaign into the Greek language. At the same time, we proceeded with the necessary modifications for the local market, respecting the key visuals. For this campaign, we designed a wide array of materials (brochure, stand, totem, stickers). Although the creative adaptation of the campaign was successful, the client decided in the end to proceed with the adaptation of another equivalent campaign of the company.

MSDAH Help Blue Logo
MSDAH Help Blue Brochure
MSDAH Help Blue Stand
MSDAH Help Blue Tote Bag
MSDAH Help Blue Poster
MSDAH Help Blue Exhibition Stand
MSDAH Help Blue Banner Spider
MSDAH Help Blue Tombstone
MSDAH Help Blue Door Sticker
MSDAH Help Blue Magazine Ad

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address

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