Bellos Signage Manufacturer is a company specializing in high quality professional signage, by creating innovative structures for the promotion and presentation of major brands. Our goal was primarily to build on the Bellos brand. That’s why we decided to make a logo of the company name based on the robust and bulky profile of its business activity. We designed a custom-made font with special character weight (block font) in order to attribute the firmness of the signage construction sector. Moreover, through small yet essential details, we wanted to incorporate a concept into the logo. So, we added characteristic white lines in the shape of the letters, bringing to mind the typical mounting accessories used in signage. Finally, of great importance in the conceptualization and support of the idea was the addition of the descriptor SIGNAGE MANUFACTURER, with the two words linked with the characteristic fine line of the logo.